Start with this one: it's the presentation I gave for the Willamette Writer's conference in Portland, OR. It's a good crash course to the fundamental issues and mistakes indie authors make, and how to fix them. This video may go against conventional wisdom or your presuppositions of what a book cover is actually for, but try to keep an open mind. All that matters is that your cover gets your target readers to want to learn more about your book, and hopefully start reading. It has to appeal and attract, not explain.
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