Tag Archives: Book cover design

A 5-minute hack to double Amazon sales

NOTE: this won’t automatically boost sales, which depend on visibility and conversion. This helps with the first part, but you need to test to make sure your conversion stays the same or improves (generally, it will, because you want to be specific right off the bat – people won’t read your description unless they ALREADY know…

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The Roman coin from the Jerusalem Grave Digger

Let me leave you with another story. Years ago, when I was a young philosophy student on the island of Malta, I visited Jerusalem. I loved history and archaeology, so when an old man with a shovel standing in the Jerusalem cemetery offered to sell me a silver Roman coin, I snatched it up. I…

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8 cover design secrets publishers use to manipulate readers into buying books

Indie publishers are slowly coming to realize the importance of an amazing book cover. Since many self-publishing authors are starting out on a very small budget however, homemade, DIY book covers are still a popular choice. But be forewarned: although book cover designs come in a wide variety, publishers consistently use reliable, time-tested techniques and…

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What font should you use on your book cover design? Check this awesome list of best fonts per genre!

Using the right fonts on your book cover helps tell the reader what genre your book fits into and elicits an emotional response. You want it to look great, but also be appropriate, fit in well with the cover design, and (probably) be just a little more interesting than a standard font. So I’ve put…

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How to design a bestselling book cover – tips from an expert (with video!)

Earlier this year I spoke at the Author Marketing Live conference in Cleveland about book cover design and book marketing. Today Jim at AMC sent me the video – which is not publicly listed and not supposed to be given away for free – but he’s letting me share it with you. I’m an awkward,…

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The 7 unbreakable rules of professional book cover design

I was chatting with friends at the London Book Fair when one of them reminded me of a presentation on book cover design; which I felt duty bound to attend. Frankly, I wasn’t expecting much, since I consider the cover design strategies I recommend for indie authors to be avant garde and not mainstream. But Damien Horner…

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Ugly Covers Kill Sales

It”s amazing to me how many people are publishing books with ugly covers. But I totally get it. Cover designers cost a lot of money (I”m charging $829) for full print covers these days. There are cheaper premade cover templates – and some of them a really good; but they are almost always in Photoshop…

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Getting Started with Book Cover Design

When I teach people about book cover design, I start with the basics: A great cover won”t save a bad book; and a great book can usually survive a crappy cover. But most authors are seriously confused about book cover design. It”s not an art. It”s not a place to unleash your creative expression in…

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