8 cover design secrets publishers use to manipulate readers into buying books

Indie publishers are slowly coming to realize the importance of an amazing book cover. Since many self-publishing authors are starting out on a very small budget however, homemade, DIY book covers are still a popular choice. But be forewarned: although book cover designs come in a wide variety, publishers consistently use reliable, time-tested techniques and…

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The 5 critical errors most self-publishing authors make on their book cover design

I’ve been designing covers for a few years, and I often have to confront cover design myths perpetuated by indie-publishing gurus and thought leaders. There’s a lot of advice out there for indie authors, and some of it is contradictory, which has the unfortunate effect of allowing indie authors to accept the advice they like…

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What font should you use on your book cover design? Check this awesome list of best fonts per genre!

Using the right fonts on your book cover helps tell the reader what genre your book fits into and elicits an emotional response. You want it to look great, but also be appropriate, fit in well with the cover design, and (probably) be just a little more interesting than a standard font. So I’ve put…

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Why you should be using clichés in your book cover design

Recently I’ve seen some articles circulating about “Book Cover Clichés” which put a handful of book cover designs from the same genre together to point out the similarities. The point of such articles, I infer, is to shame those cover designers who went for the easy, the obvious, the “cliché” designs instead of trying to…

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How to design a bestselling book cover – tips from an expert (with video!)

Earlier this year I spoke at the Author Marketing Live conference in Cleveland about book cover design and book marketing. Today Jim at AMC sent me the video – which is not publicly listed and not supposed to be given away for free – but he’s letting me share it with you. I’m an awkward,…

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The 7 unbreakable rules of professional book cover design

I was chatting with friends at the London Book Fair when one of them reminded me of a presentation on book cover design; which I felt duty bound to attend. Frankly, I wasn’t expecting much, since I consider the cover design strategies I recommend for indie authors to be avant garde and not mainstream. But Damien Horner…

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Three book cover design layouts that work for any genre

I talk a lot about book cover design, but when you start out with that blank canvas and your eager imagination, you’re bound to get lost in the possibilities of what to put on your book cover. So let me simplify things for you, a lot. First you can write down all the stuff you…

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Ugly Covers Kill Sales

It”s amazing to me how many people are publishing books with ugly covers. But I totally get it. Cover designers cost a lot of money (I”m charging $829) for full print covers these days. There are cheaper premade cover templates – and some of them a really good; but they are almost always in Photoshop…

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Getting Started with Book Cover Design

When I teach people about book cover design, I start with the basics: A great cover won”t save a bad book; and a great book can usually survive a crappy cover. But most authors are seriously confused about book cover design. It”s not an art. It”s not a place to unleash your creative expression in…

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