book design publishing tips

Can a tiny tweak in your book cover design really skyrocket your sales overnight? You’d be surprised. The smallest changes can have the biggest impact. I ran a case study a few years ago, doing free book cover makeovers to double sales. In most cases, we were pretty successful.

But here’s the main thing: covers are pass/fail – they either work or they don’t. If you cover doesn’t work, you’ll be betting no clicks, no sales, nothing. All I needed to do, was replace an impotent cover with one that was good enough. It didn’t need to be perfect. It just had to communicate the genre and look good enough to attract readers.

If you just want to fix your cover and make it slightly better – these tips will help, but make sure to read the important thing at the end…

Understanding Your Target Readers

Knowing what appeals to your target readers is crucial. Different design elements will attract different readers. Younger audiences might prefer bold, vibrant designs, while older readers may be drawn to more classical, understated covers.

The Power of Color

Changing the color scheme of your book cover can drastically alter its mood and impact. If your mystery novel has a bright, cheery cover, it might not attract the right readers. However, a switch to darker, more moody colors could make all the difference.

Typography Tweaks

Even minor tweaks in your typography can have a significant impact. Changing the font size or style can enhance readability, or make your title pop. And adjusting the font to better align with your genre can instantly signal to readers what they can expect from your book.

Imagery Adjustment

A simple change in your cover’s central image or background can transform the entire look and feel. A more striking image, or even a small adjustment to the current one, can make your cover more engaging and compelling.

Strategic Placement of Elements

Sometimes, it’s not about what you have on your cover, but where it’s placed. A tiny shift in the placement of your title, author name, or other elements can enhance the visual hierarchy, guiding the reader’s eye to the most critical aspects.

Testing and Feedback

Don’t just guess which changes will work best—test them! Try out different versions of your cover and seek feedback from your target readers. You might find that a tiny tweak you hadn’t considered makes a big difference in attracting readers.

You can’t really fix a bad cover

So the truth is, you can tweak all the little elements of your cover and make it slightly better, without actually making it good. To make it good, you probably need a total, complete overhaul. Throw out the baby with the bathwater, and start with a clean, strong basic idea using the first fonts and images.

You can use our templates to avoid a crappy cover that won’t do anything; and our templates are good enough that you can launch well and start getting traction. But before you try and scale up, with big promos or advertising or expenses, take another look at your cover because you can always do better.

Never underestimate the power of tiny changes. A small tweak in your book cover design—be it color, typography, imagery, or element placement—can make a huge difference in your sales. So, experiment, test, and be open to feedback. The results might just surprise you!

Stay tuned for more insights on writing, publishing, and book design. Until then, happy writing and designing!

Derek Murphy
Derek Murphy

Derek Murphy is a cover designing indie author enthusiast, finishing a PhD in Literature and shopping for a castle in Europe.