⚡ Positioning and keywords
🧲 An enticing blurb that hooks
👀 A great looking cover
❤ Reviews from happy readers
If you skip these steps, you might be able to hit #1 for a day and call yourself a “bestselling” author, but you’ll have trouble getting the organic visibility and consistent, long-term sales you need to become a full-time writer.
After wasting thousands of dollars on worthless PR, I discovered four simple secrets that changed my life (from a burned-out grad student to thriving authorpreneur). Imagine writing and launching bestselling books that quickly build your author platform, earn glowing reviews, and sell on autopilot, so you can spend more time doing what you love.
It’s possible, but nobody else will tell you the harsh truth about the publishing industry… that it takes more than a good book to succeed. The majority of authors get fleeced by predatory author services and never sell more than a handful of copies (mostly to their mom).
You deserve better. This is the exact book launch formula I’ve used to launch hundreds of bestsellers, and I’m giving it away for free for a limited time. If you’re serious about becoming a writer and want to avoid the critical mistakes amateur authors make, you absolutely have to read this before you publish.
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WHETHER YOU WANT TO GET AN AGENT OR SELF-PUBLISH, YOU NEED TWO THINGS TO BE SUCCESSFUL:
a much better product
a brilliant hook
“Great art has an audience,” which means, even if you write a brilliant book, nobody will care if you can’t hook their attention immediately. Writers who spent years writing an intricate story often have a hard time limiting it to a one-sentence pitch, or fitting it neatly into a genre category. But your pitch is critical: whether it’s in the query you send to literary agents, or add to the top of your Amazon book listing, the hook is going to get people to lean in and be willing to learn more about your book.
Get it wrong, and your book will fail.
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★ Market Analysis & Keyword Research
Make it easy for readers to find you! We’ll identify the right market for your book, and suggest the keywords and categories to help readers find your books online. SEO experts will help position so that it gets discovered organically on Amazon or Google.
★ Blurb Revision & Amazon Page
We’ll help make sure you correctly categorize your book and choose the right keywords, but getting found isn’t enough. You need a blurb that actually sells the book. We’ll rewrite the blurb to balance the fine line between discoverability and intrigue. We’ll also help you create 3 brilliant “hooks” you can test in your marketing or sales copy.
★ First 1,000 Readers
Before saying yes to your book, agents and publishers are going to review your author website and social media profiles, to make sure you’ve put some effort into building a platform and developing a relationship with your readers.
If you’re self-publishing, your platform will be even more important, because success will depend on cultivating fans and connecting with other authors in your genre. You’ll need to build a list of beta-readers to get reviews on your book quickly, or your book will be dead on arrival.
We’ve built a suite of online courses on building an author platform, setting up your website and email list, getting social media followers quickly, and communicating with your fans.
★ First Chapter Review
Whether they’ve received a free review copy or paid to purchase your book, the majority of readers will only give it 5 pages to hook their interest. If they don’t care about the characters, don’t understand what’s happening, or are turned off by the presentation of material, they’ll put your book down and never pick it up again.
It is critical that your first chapter sucks them in and keeps them reading. There’s no use editing the full book if you lose readers in the first chapter.
★ Author Platform Audit
This video review of your platform will not only identify the right audience for your book and suggest ways to put your work in front of them, it’ll also help you identify and remove any red flags that will alarm potential supporters.