book cover design tips

When marketing a book, an eye-catching cover is an essential element. A book cover does more than only present a title and author to potential readers; it sets the tone for the content within and piques interest through visuals and design.

Therefore, attracting the right audience with a creative, memorable book cover is key to successful book-selling, and there are many ways to make a book stand out.

This blog post will look at some of the most influential and creative ideas that make your book cover eye-catchy and help you reach your readership goals.

Thus, let’s dive in!

Key Ideas That Make Your Book Cover Eye-Catchy

A complete guide to the perfect book layout always talks about learning the essentials first.

It means before creating a complete book cover layout, it’s better if the writers know, learn, and outline the essentials they wish to include in the cover.

So, here are eight essential elements of a book cover that are a must-have for an eye-catchy cover layout.

1.  Add an Accent of Color That Suits the Genre

Color is a powerful tool for creating an eye-catching book cover. The right shade, hue, and tone can draw in potential readers and leave a lasting impression.

When deciding on a color scheme for your book cover, consider the genre, as different genres tend to be associated with different colors.

For instance, romance novels may benefit from shades of pink and red, while a sci-fi novel might call for bolder blues, greens, and purples.

Additionally, a pop of vibrant colors can draw attention to the title, author name, or other essential design elements.

In general, adding an accent of color on your book’s cover according to the genre of the book is one of the most important and influential ideas that make your book cover eye-catchy. So, make sure to pay close attention to that.

2.  Bring in the Edgy Typography

Typography is a crucial element in designing a gorgeous cover. Therefore, a great cover design always uses edgy typography to draw in experienced and new readers.

Modern font styles and artistic lettering can create a professional yet edgy look. When paired with a minimalistic background, experimenting with bold, bright colors can create an eye-catching contrast.

Highlighting keywords or phrases with specific fonts or colors can also draw attention. Alternatively, shadows and highlights can add depth to the design.

3.  Use Your Compositional Creativity

Adding graphics and images helps make a book cover eye-catching and memorable. Think about the main idea of your book and the elements that will best represent it.

Try to create a solid visual story using color, typography, shapes, and symbols. Think creatively and erratically as long as it fits with the concept of your book.

Make an effort to develop something that will catch the readers’ attention and entice them to take up the book and discover more.

4.  Think small

When designing a book cover, it’s important to think small. So instead, focus on picking one or two intriguing visual elements as a focal point.

If you are using an image, choose one that is simple yet captivating. Additionally, try using a bold font and a single word or phrase to communicate the book’s message.

Adding a unique border or a subtle shadow effect to your title is also a good idea.

5.  Create Sharp Contrast

Sharp contrast creates a stark difference between two or more elements on the cover.

This could be achieved by creating a single bold color against a white or black background, pairing a large font with a more delicate one, or contrasting a high-contrast image with a plain background.

Additionally, having a bold and eye-catching design element, such as a graphic or logo, can create a great contrast when paired with a minimalistic background.

Contrasting elements can also be used to create a sense of depth and perspective.

6.  Incorporate Vintage Elements

Incorporating vintage elements can add a unique and exciting flair to a book cover that might otherwise be quite plain.

Vintage elements, such as distressed textures, faded color palettes, and classic motifs, can help to evoke a certain mood and create a sense of nostalgia.

When used effectively, vintage elements can give a book cover a timeless and classic look while appearing modern and contemporary.

Be sure to keep the overall design of the book cover cohesive and balanced to ensure that the vintage elements do not overwhelm the overall design.

7.  Create the Illusion of Texture

Utilizing subtle shadows, gradients, and other design elements can give the impression of texture to an otherwise flat image.

Additionally, adding small highlights and details helps create depth and a more realistic texture effect.

When formatting a book cover, consider how adding these elements can bring the design to life and make it appear more tactile and eye-catching.

8.  Take Ideas from Other Book Covers

Taking ideas from other book cover designs can be a great way to ensure your cover stands out. For example, consider the color schemes, typography, and imagery used on other successful book covers.

Incorporating elements from other book covers can help your cover look professional and polished. However, it is essential to remember to refrain from copying any cover directly but use the ideas as inspiration.

Consider the overall mood and atmosphere of the cover and ensure it is appropriate to the genre and content of your book. An eye-catching cover can make all the difference when it comes to grabbing a reader’s attention.


Eye-catching book covers can be created with just a few key design elements. Incorporating colors, fonts, and images relevant to the book’s story can help draw in readers.

Additionally, remember to keep the cover’s design simple and easy to read but with a bit of personality that reflects the genre of your book and the story itself.

In this article, we shared 8 of these key ideas that make your book cover eye-catchy. Try to apply them while making the best cover for your book; it will surely draw the attention of many die-hard readers.

Derek Murphy
Derek Murphy

Derek Murphy is a cover designing indie author enthusiast, finishing a PhD in Literature and shopping for a castle in Europe.