cover design sells books

You’ve spent countless hours pouring over your manuscript, perfecting every sentence, and bringing your story to life. But despite all your efforts, your book sales aren’t where you want them to be. Could your book cover design be to blame? Let’s explore some common design mistakes that could be holding your book back.

Mistake 1 – Cluttered Design

A cluttered book cover can confuse potential readers. If there’s too much going on—be it excessive text, overpowering imagery, or a riot of colors—it can make your cover hard to comprehend, especially at thumbnail size. A clean, focused design is more likely to catch a reader’s eye and convey your book’s essence quickly.

Mistake 2 – Poor Font Choice

Typography plays a crucial role in your book cover design. Choosing a font that’s hard to read, doesn’t match the book’s genre, or is simply unappealing can create a poor impression. Remember, your title needs to be legible and appealing even in small sizes and should align with the mood and style of your book.

Mistake 3 – Ignoring Genre Conventions

Every genre has certain design norms and conventions. Ignoring these can mislead your target audience and lead to lost sales. A romance novel cover typically looks very different from a thriller or sci-fi cover. By adhering to genre-specific design norms, you can instantly communicate to potential readers what to expect from your book.

Mistake 4 – Low-Quality Images

Nothing screams “unprofessional” like pixelated or low-quality images. They can significantly reduce the perceived value of your book and deter potential buyers. Always ensure you’re using high-resolution, high-quality images for your cover design.

Mistake 5 – Not Using a Professional Designer

There’s a clear difference between a cover created by an amateur and one crafted by a professional designer. If your cover looks amateurish, potential readers might assume the same about the content. A professional book cover designer understands the nuances of color, typography, and composition and can create a cover that stands out and sells. Our book design templates will get you closer, and definitely double your sales, but once your book is making money, consider upgrading.

Design mistakes can be costly, turning potential readers away before they even get a chance to appreciate your story. By avoiding these common pitfalls, you can create a compelling book cover that attracts readers, boosts your sales, and does justice to the quality of your writing.

Remember, your book cover is often the first interaction a reader has with your book—make it count!

Stay tuned for more insights on writing, publishing, and book design. Until then, happy writing and designing!

Derek Murphy
Derek Murphy

Derek Murphy is a cover designing indie author enthusiast, finishing a PhD in Literature and shopping for a castle in Europe.